How Will Digital Signage Drive Customer Experiences in The Future?

February 4, 2016

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Since the so-called “mad men” era of marketing that instigated a flood of mass advertising, marketing communications have undergone tremendous changes in terms of presentation and customer experiences. And with the rise of digital signage, the paradigm has shifted from promotions to personalized and immersive experiences for customers. It focuses on engaging customers after catching their attention. Increasingly, organizations are leveraging the latest developments in the digital sign industry for informing, engaging, and entertaining customers. In this regard, they are consistently striving to create useful content.

But even compelling content needs a digital device to make it all happen—securely, reliably, and with affordable quality. That’s why searching for digital signage media players is one of the most important aspects of the digital media puzzle. The latest crop of media player technologies is enabling richer experiences. Some key trends to be watched in this domain are:

Real-Time Content Streaming

Integrating rich media and real-time content streaming creates a dynamic digital experience. Digital signage technology functions as a presentation platform ideally suited to sharing immersive content on embedded-graphic devices using IP. From live video streaming to audio content, there are many possibilities to be explored in this domain. The latest media players come equipped with the capability of functioning as IP streaming servers that connect 4K (UHD) content directly to presentation screens or video walls. This kind of display that easily scales larger than life is useful for training, entertaining, instructing, and promoting products and services in a fun, immersive way.